The secret of fast deal with real estate

Owners who decided to sell or rent their real estate can face the downtime problem. When the announcement is prepared with all the rules and photos are taken perfectly whereas buyers come, take a look but for some reason they don’t return and don’t sign the contract. Apartment can stay for weeks or even months. Waiting too long for a buyer is already a lost of money which in such situation will cause inevitable price cuts.

But it also happens the other way around when buyers say: “I take it!” at first visit, don’t bargain and leave deposit or sign the rent contract at once. Why does this happen?

The secret is we all are different and our everyday life is organized differently. Families with children don’t live the same as couples without children. People with distant work live different than people working in offices. Independent ladies prefer one kind of apartment, whereas IT specialists like something else. For those who have cars, a parking lot next to the house is important and for those who travel on public transport — a metro station in walking distance. Those who prefer a healthy lifestyle choose apartments next to parks and party-goers are looking for accommodation near the bar street. So for each of us different habitats are needed.

If the apartment corresponds to potential habitant’s lifestyle, if they see themselves and their family in that area at first sight, understand how they will live here — the deal will be fast and without bargains.

So the main problem on the stage of preparing the object to sale or rent is to define the target audience. In other words you need to determine who exactly your apartment will suit best and organize an offer precisely for them.

How do we do that?

First thing first analyze location. Explore everything around the house in details. Metro or bus station, yard, child center, playing field, school, kindergarten, coffee house, bar, family café, popular restaurant, gym, swimming pool, yoga or dance studio, shopping mall, market, supermarket, policlinic, medical center, beauty salon or barbershop.

Then critically evaluate the house, adjacent territory, apartment location in the house. It’s important to look at everything from the side, as if you see it first time. On which floor is the apartment? Is the entrance comfortable? Is there an elevator and how wide are the stairs? What is there in the yard: playing field, parking lot, green zone? Where do the windows face: the street or the yard? Can the noise of the street, neighbors or the bar in the first floor be heard in the apartment?

And finally examine condition and equipment of the apartment. How wide is it and how many people will it be comfortable for? How is the kitchen equipped: is it possible to make a full meal for a big family there or just warm the food from delivery? How many bathrooms are there: won’t a queue gather in mornings and evenings to take a shower? Is there enough furniture or there is too much? How aesthetic and universal is the interior organized?

As soon as all the information is collected you need to think better who exactly it will be comfortable for in that apartment. Don’t limit yourself with common categories as “families with children”, “couples” and “friend groups”; try imagine in details the lifestyle of the people whom your habitat will suit the best.

For example big three room apartment will suit a family with children. But if it’s situated on the fifth floor, there’s no elevator, the entrance is uncomfortable and there’s no walking areas around, it will be inconvenient for mothers with baby carriages. But it will suit perfectly a family with schoolchildren!

After the target audience is chosen the most important thing is to formulate the announcement especially for those people. Which means you should describe everything which will make their life comfortable and don’t write anything that doesn’t relate to their lifestyle.

For example you decided that your two-room apartment in Arabkir with a separate bedroom and a big kitchen-living room will perfectly suit a couple of IT specialists. Write about a work place, microwave, dishwasher, and air conditioner in the apartment, about the cafe near the house and the delivery, about convenient transport accessibility and the parking lot in the yard. In this situation there’s no point in writing about the TV-set, oven, school, playground, market and family café.

Those for whom such texts are intended will notice them. Target renters or buyers will come to take a look, when they already decided by description that the habitat suits them. Senseless views quantity will decrease and the chance of deal will increase.

Thorough approach to the announcement will help to highlight your offer against the backdrop of others. In the vast majority of cases, only obvious facts are written in the anouncement. Buyer or renter don’t see themselves in that apartment with such a description. Therefore they doubt, think too long, bargain. Help the habitants with their choice, show them through the text their perfect life, prepare the announcement especially for them, and then your deal will occur fast!

Svetlana Kundal, special for tunmun.am.